WE HELP YOU
TELL YOUR STORY + BUILD YOUR BRAND USING YOUR OWN VISUAL VOICE.
CALIHOLM Design is where soul meets style, dreamer meets doer, storytelling meets simplicity, California meets Stockholm. CALIHOLM Design is the brainchild of two passion driven (and coffee fueled) creative thinkers, Sofia and Rachel. We live on opposite sides of the world (Stockholm + Michigan, previously California) and every day we try our best to make responsible decisions for our families and our environment.
We build soulful, beautifully designed brands that evoke a feeling and tell a story using thoughtful and authentic design solutions. We will work closely together with you to design a brand that represents your business and values, not just the latest trends! From brand strategy and package design to full website launch, we’re here for you. A little less complicated and a little bit more fun is the spirit behind what we do.
+ BRAND STRATEGY
+ VISUAL IDENTITY
+ PACKAGE DESIGN
+ EDITORIAL DESIGN
+ ART DIRECTION
+ UX WEB DESIGN
+ SOCIAL MEDIA STRATEGY
+ EMAIL MARKETING
+ CREATIVE SPACE DESIGN
+ EVENT DESIGN
THE ADVENTURE BEGINS
Let’s connect on a discovery call where we can get to know each other and chat about your business, plans and goals. We'll carefully take you through each step of the design process and offer advice on how best to maximize our time together. Let the fun begin!
STRATEGY + MOOD BOARDS
Our favorite part. This stage looks at strategies for your visual identity and pulls together a detailed plan to achieve your goals. The mood boards and brand direction will help us pull together design elements and get to that sweet spot moving us closer to the final design’s style.
DESIGN + REFINE
With our path set, we’ll begin the design stage for your brand. We’ll work on logo concepts, brand elements, colors and typography - and present these to you. Each option will be inspired by our research and carefully chosen to match your goals and values.
You’ll receive a suite full of your brand assets and files. If we are working on additional materials or a website then we begin the process on those.
** PORTFOLIO UPON REQUEST **
YOU + caliholm design
We’ll be a perfect match if:
SOFIA + RACHEL
Our story began almost 10 years ago in beautiful San Diego, California where we both moved to as young adults, to capture the California Dream. Sofia, a digital designer born and raised in Stockholm, Sweden, and Rachel, a creative director hailing from Frankenmuth, Michigan.
After working on various creative projects together in San Diego, and building a friendship, we both embarked on the adventures of motherhood. Sofia’s journey took her back to her childhood roots in Stockholm, Sweden. Rachel stayed in San Diego, and eventually moved back to Michigan. We always kept in touch, dreaming about the future together.
While both being full time working creatives, we crafted and launched our own kids brand, CALIHOLM™. Simultaneously, CALIHOLM™ Design was born with the mission and goal to help small businesses, local and afar. Our mantra is Mindfully Made Digital Design solutions that are made from the heart. Peel away the layers of a business’ purpose, simplify it and go for the core of the clients true story and mission.